When using an image obtained from the website the best format to use would be JPEG as it allows for a wide range of colours to be kept. The downside of a JPEG would be that there is an issue with re-sizing the image, it can loose quality if it is changed too much. Another good thing with JPEG images is that they are available in a number file sizes, and this is good for if you are transferring it or storing it elsewhere as it can be small but it does sacrifice image quality. They are quick to load and transfer because they are not just one image, they are made up of lots of pixels.
For a brochure PDF files are better because they are accepted on most formats and so are compatable. They are kept as they are on the file and can be zoomed in or out on and can enlarge the image. The use of a PDF file is beneficial because it can be sent out by email and annotations, hyperlinks and bookmarks can be added once it is sent out.
For use on the vehicle a Vector image would be best as it doesn't distort when re-sized and remains good quality. The fact it is not made up of pixels makes it perfect for logo use and when it is cut out onto vinyl it would have a smooth and professional appearance compared to a bitmap image as it would have jagged edges.
www. P2, Well done. Here you have explained the features and limitations of different file formats, drawing conclusions regarding which formats lend themselves to particular graphical products. This is exactly what was asked for.
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