Tuesday 6 May 2014

Unit 30 - task 6

Copyright - This is when a piece of data, anything from music, poetry, stories or videos are ‘claimed’ by the owner of the piece. This claiming is copyrighting, and this means that the person who owns it, makes it so that anyone who would like to use, edit or copy the piece would have to pay for it. This prevents things such as images from being copied and used when the owner would not want them to be, preventing plagiarism. Within the video game industry purchasing copyrighted data is common for other companies to pick up failing ideas and turning them into successes i.e. Red Dead Redemption.

Copyright Free - This is work that is not copyrighted and is free to be used by anyone who wishes to. The three ways for a piece not to be copyrighted is: There was no copyright claim originally attached, the attached copyright has since expired and the copyright has been surrendered by the owner.

Intellectual property -  This is a law that allows people to 'protect' ideas that they have, these ideas could be things such as an invention, logo idea or lyrics etc. The property term comes from the fact that they can be sold, leased or transferred etc. 

Trademark - This is the act of claiming products or services. The owner can pursue legal action against brand piracy (counterfeit usage of trademark) or trademark infringement. However, if the product/services falsely advertise or are offensive then the owner can be on the end of a legal investigation. The owner can also license the trademark and an example of this would be the FIFA video game as EA Sports have the license to use the real names of professional players. There are three types of trademark, The trademark symbol, Service Mark and Registered Trademark. A trademark holds less protection than a registered trademark. 

1 comment: